Post reach and engagement help you to understand how your business Facebook page is performing.
Reach refers to the number of people who received an impression of your page post. It means the people who saw the post on your page. Those people could saw your post because it appeared on their page newsfeed after you shared it, or because as a result of another Facebook user liking, reacting, commenting, or sharing your post.
Engagement refers to the people who complete an action on your post. Those people may like your post, to click on a link you shared or to comment on an image. The number reported by Facebook indicate the number of clicks, likes, shares, and comments on your post.
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