Week 10 Part 1

Blogs are a suitable type of communication between the company with their customers or future ones. When writing a post, it is better to create a human connection based on the writer thoughts and opinions to establish a relationship between the writer and readers. Especially if I have a business that has a lot of competencies in the market, adding human interest to a post can appeal to people emotions making them recognize the difference between my business and the other ones selling the same products or offering the same services. However, when a company decided to hire the services of a blog writer, the writer will focus on advertising the company, but he or she does not know about the company as much as an owner or employees know by experience so the blog will be more in general form than in a human way.